In March 2013, YouTube rolled out its “One Channel” format with a new look and features that let you personalize your viewing experience. The new features serve two man purposes: first, they help you find interesting YouTube content based on your viewing habits and preferences, and second, they give visitors to your channel a clear idea of who you are and make it easier for them to subscribe. Navigating the One Channel format may seem confusing at first, so let’s take a look at some of the basics.
PERSONALIZING YOUR CHANNEL
If you’ve already posted videos on YouTube, the first thing you might notice about your channel is that it no has a customizable banner. Much like a Facebook, Twitter, and Google+ pages, the YouTube page lets you upload the banner art and change your personal image. Above the banner you’ll also find your subscriber totals, vie totals, and “Video Manager” button (we’ll talk more about that later). At the top right, you’ll find a handy “Channel Setup Checklist” that lets you provide visitors with a description of your channel, add a channel trailer, and add web links (e.g., from your Google+ page) to your channel’s page. If you’re posting as a business or brand, these features help potential clients understand your mission, your goals, and your product or service. If you’re posting as an individual, they give visitors a clearer idea of who you are.
WHAT TO VIEW
The lower right sidebar also shows popular and featured channels that might interest you, while the lower left sidebar shows the channels to which you already subscribe. The One Channel format also has an algorithm that uses your past viewing habits to make suggestions for you. The “What to Watch” button in the left sidebar is your guide to suggested videos that may interest you. So if, for instance, you’ve recently viewed a series of cooking channels, you may find others by clicking “What to Watch.” Also on the left sidebar, you’ll find menus to help manage your viewing experience and your history. You can edit or delete your viewing history, create playlists, and even tag videos that you want to watch later. Of course, you can always download Youtube videos you want to watch later but in case you don’t want to take up space on your hard drive, you can watch them online when you have a connection.
SUBSCRIPTIONS
Subscribing to channels you like is easy—a “Subscribe” button appears prominently in the banner of each channel you visit. If you like the content and want to subscribe, just click, and the channel will now appear in the subscriptions list on your home page. Change your mind and want to unsubscribe? To manage your subscriptions, just return to the left sidebar of your personal page and click the “Manage Subscriptions” button.
READY TO UPLOAD?
The “Video Manager” button above your banner takes you to your videos and allows you to you add new content, delete existing videos, and tag videos with keywords to increase their likelihood of being found in searches.
SOCIAL EXPERIENCE
Your “Thumbs Up” preferences also appear on your personal YouTube page. And, if you’re on other social media sites like Facebook and have “Liked” YouTube videos linked from those sites, those preferences will also appear on your personal page, along with the number of viewers who also “Liked” that video.
Of course, as with any change, the One Channel format has met with some complaints, but overall it has been well received. YouTube is continuing to work to remove any bugs from the system and to create a seamless, customized, and textured viewing experience for its users. So go explore, and most of all, have fun.
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