If you are a business owner you will know the importance of having the trust of your customers. Creating that trust and loyalty can take a long time and hard work and without it you can expect to see sales drop drastically. Take credit card fraud for example, if a customer fall victim as a result of an online purchase from your company you can expect that trust to be eroded away.
Providing your customers with security and giving them ways to verify that security improves confidence and helps to ensure a positive buying experience. One way of ensuring that security for your customer is to gain certificate authority through investing in an SSL certificate. SSL encrypts information sent between your website and a visitor's web browser so that it cannot be read as it is sent across the internet.
SSL stands for secure sockets layer and its most commonly used when websites request sensitive information from a visitor, like a password or credit card number. If you've ever bought anything online, you've probably used SSL without realising it. Most web browsers display a padlock when you're viewing a site over SSL, so you know the connection is secure.
The address of pages viewed over SSL also normally starts https://, instead of http://. When you buy an SSL certificate it is issued by a trusted authority and identifies your site or business. You can then install this onto your domain name in order to encrypt pages on your website.
Guarding against phishing
Emails are regularly sent to members of the public that contain links to what looks like a reputable site but is in fact a fake. Often disguised as advertisements or shipping confirmations, these emails attempt to gather credit card information for malicious use. However these sites would have a very difficult time obtaining a SSL certificate and customers can distinguish it from the real site as the security signs won’t be present. Whilst fraudsters might be able to have a good go at copying your website they won’t have that all important security lock symbol.
Creating Brand Awareness
If your company displays any of the SSL Certificate logos, it will give customers that added level of assurance that their details will not be picked up by a third party. It will also give your company a professional image, showing that you are willing to invest in order to protect your customers’ interests.
Filed Under: MISCELLANEOUS
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