Video has always had its place in online marketing campaigns (well, for as long as there have been good video sharing capabilities on the web, anyway). Viral videos were a thing even before Facebook became ubiquitous, and before smartphones and tablets were even on the market. However, as time moves on and marketing evolves, video is becoming more and more prominent, with many sites that were previously mostly text articles now including plenty of video, along with other media.
So, what are the reasons why more and more sites are using video as a style of content, and what benefits are they seeing?
YouTube as a Search Engine
One thing not a lot of people realize, is that YouTube itself is one of the most used search engines on the web. By having content on a YouTube channel as well as having those videos embedded on their websites, site owners are able to reach more people with their content, and this is really the goal of everyone who produces things for the web.
Google Likes Videos
As well as YouTube being a powerful, important search engine in its own right, Google really loves video, and you have probably noticed the enhanced results it often displays for relevant video content when you do a search – those results where you can play the video right from Google without having to go to another site. If Google likes something, then it is a good idea to use it, and any digital marketing agency worth its salt will tell you that adding video is never a bad idea for SEO.
Users Like Video
Some people just prefer watching something to reading about something, and this isn't just a case of whether you are a book person or a movie person! People often like video because it is easy to watch or because they prefer factual information in a visual form, however there is also the trust element. When reviewing a product, for example, a written article can say all manner of things about it, with no evidence that the author has even used the product in question. In a video where you can clearly see him or her testing it out, you know you are getting the opinion of a real consumer, rather than some paid written advertising. Adding video to a site can therefore make it seem more genuine and believable.
It Is Easier Than Ever To Create Good Video
The final reason video is now so big is that it is so easy to create. Everyone has some kind of device that allows filming, and there are easy to use video editing suites available even for free. If you want a professional looking video, there are also companies like http://results.leadtoconversion.com/ who offer this as part of their range of marketing services.
Given how video benefits site owners so much, and is loved by users, it is likely that the upward trend in use of video content will continue for a long time to come!
Filed Under: MISCELLANEOUS
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